Monday, June 22, 2009

Wednesday, June 17, 2009

Focus Group

Last night, I was invited to a focus group for a new ad campaign for a major Canadian cell phone company. As much as I despise publicity in general, I like to have the opportunity to give my opinion about it.

We were eight guests, 5 women and 3 men. We were presented a list of general ideas the company wanted to convey to the public. Then how these ideas would be conveyed to the customers. Each time we would tell the host how we felt about the different ideas. If, according to each of us, it was positive or negative.

The whole meeting was videotaped. There was a camera on top a one of the walls and microphones were hanging from the ceiling. The camera and microphones were very discreet and did not distract us at all. And on one of the walls, there was a large stained glass. We were informed that people were also watching us from behind the glass.

The two hour meeting ended on time and we were all "rewarded" with $80 cash.

Sorry I can't be more specific since we are under a non disclosure agreement. But I just wanted to share that I liked the experience

Tuesday, June 16, 2009

Broke my watch band again


I broke my watch band again. I don't mind the fact that those resin bands don't last very long (2 or 3 years). What bothers me is that I can't find a replacement band for a reasonable price.

I have a Casio watch that I like a lot. The problem with this watch is that it needs a specific band just for this model. I could find some on the Internet for about $22 including shipping to Canada. This might sound reasonable, but I can buy a brand new watch in a local store for the same price.

This will be the second time I buy the same watch, just because the band broke. So I will end up with three identical watches and two broken watch bands...

I know, I could buy another model. But I like the display on this one and I can't seem to find another one I like as much. And also, resin watch bands are the ones I find the most comfortable. Metal bands tend to get caught in the hairs on my arm. Not that I am very hairy... Leather bands are fine too, but they are very rare on digital watches.

I realize the is not an expensive watch and $22 is not the end of the world. But still, it's not logical to change watch because the band breaks. What about the tripple Rs: Reduce, Re-use, Recycle. This goes against the first two Rs...

As for Casio, even if I will be buying another watch, thumbs down to you.

Monday, June 8, 2009

Window Air Conditioning Unit

Hello fellow followers... if there are any LOL!!

Today, I took a day off from the job to catch up on a few spring chores and install a brand new Window Air Conditioning unit. It's a big 10.5K BTU. I am happy with my purchase so far. The A/C unit is running very smooth and most importantly very cool. It is making less noise than our old unit.

My wife has submitted her application to be an Olympic torchbearer. If she's selected, she will carry the Olympic torch for the 2010 Vancouver Winter Olympics on 300 meters (328 yards). I hope she makes it: Good Luck!!

Thursday, June 4, 2009

Spread the feeling

I usually don't like publicity. But from time to time I find one that appeals to me. Since last week, we have these new Kraft Peanut Butter ads in the subway.

And there are a few more different ones. These ads are so simple and fun. By the way, sorry about the quality of the pictures, the train was shaking too much for my cell phone camera.

Kraft Peanut Butter has been par of my breakfast for as long as I can remember. So, i don't know why but this ad makes me feel good every time I see it :-) This is quite rare for me to really like an ad campaign so I thought I would share this with you all.

These ads are in French. The English version says "Spread the Feeling". And you can also help to spread the feeling by sending bear hugs. For every Bear Hug sent, Kraft give one peanut butter jar to a local food bank. If you wish to send a bear hug, go to this site:

Thank you Kraft for the smile you put on my face every morning when I board the subway on my way to work...